Credit: Cut & Show, “Is your brand being weighed down by the distributor model”, 07/06/2016. Author: Gregg Sayer. Reproduced with permission. 

You only have two options when it comes to getting your brand into the North American market. You either find a distributor (and cross your fingers) or you build up your own direct infrastructure (and cross your fingers). Turns out there’s a third model that gives you the transparency and control of the direct model while still outsourcing all the hassles of distribution.
[…]